The rating for the European soccer championship, which concluded Sunday with Spain beating Germany, serves notice that U.S. television viewers prefer international soccer to America’s own Major League Soccer matches.
Nationally, the Spain-Germany match on ABC-TV had a 2.3 rating, or 3.8 million viewers, which was almost equal to the 2.5 the Fox regional package of baseball games did the day before, with two high-profile big-market interleague games between the Chicago Cubs and Chicago White Sox, and New York Yankees and New York Mets.
The rating for Spain-Germany was 155% better than the MLS match that preceded it, Los Angeles at D.C. United (0.9 rating).
The ratings average for all of the European Cup matches on ESPN and ESPN2 this year was triple the average rating for the MLS on ESPN last season (0.6 to 0.2).
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