Photo: Mr. Ján Figel' - EU Commissioner for Education, Training, Culture and Youth and Mr. Jean-Philippe Courtois - President, Microsoft International visiting the WISekey Stand at the Microsoft’s European Investor Summit 2008. WISekey demonstrated during the event an innovative marketing and advertising tool within the mobile communication industry using WISekey Strong Identification, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video. This year’s summit was oriented to topics such as Innovation Clusters, Monetizing the Innovation in the Online space, turning Research into Revenue and Hot Sectors. The Summit also featured a number of the Microsoft start-ups across Europe developing exciting applications and services on Microsoft platform.
