Social networks advertising becomes scalable

Social networks advertising becomes scalable

2007 was arguably the year of the social network, but advertising was partly held back due to the lack of standards recognised across the plethora of different social networking sites. In 2008, marketers will place greater emphasis on how to monetise such sites. Facebook’s recent launch of its Beacon platform will set the standard for social network advertising and allow it to become scalable.

According to eMarketer, US social networking ad-spending next year is set to grow by 70% to $1.6 billion. However, social networks advertising presents potential risks for traditional media portals, including AOL, MSN and Yahoo!.

We will also see growth in social media advertising coming from niche markets targeted at users with specific demographics or lifestyles. Keyword: 'targeted'.