Internet advertising will overtake radio advertising in the US
According to ZenithOptimedia, spending on online advertising in the US during 2008 will surpass that of radio advertising, as global online spending rises by 24% to $44.6 billion. This is partly fuelled by US Presidential elections, as Merrill Lynch predicts that extensive political spend will direct non-political ad –spending to online display markets.
In fact, eMarketer predicts that not only will the US elections boost online spend, but also that Youtube may actually determine the fate of one of the US Presidential candidates.
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