Mobile web expected to explode in 2008

Mobile web expected to explode in 2008

It's the year of mobile marketing ... again! Wow! The mobile web is already hugely popular in Asia and there is at least now good reason to believe that this could catch on here too.

The release of Apple’s iPhone in 2007 helped mobile to gain ground in the US and gives users an interface that looks like the internet. Mobile web allows for location-specific, highly personalised advertising campaigns, and recent technology improvements have made it easier for marketers to provide relevant information. That said, we remain bearish on the prospects for mobile advertising (as opposed to marketing).

Apple’s partnership with Google and Yahoo to enable ad-supported programming indicates that these companies are likely to become major mobile portals in 2008, alongside the traditional mobile operators.