mercredi 17 août 2011

WISekey China second phase launch in September


In a bid to bring leading digital identity solutions to China's large and quickly developing economy, WISeKey will be innagurating WISekey China offices in beijing in September 2011.

The WISekey China JV is aimed at creating convergence in the WISeID ecosystem in China by offering WISeKey's expertise in value added services and products to the growing user community of WISeID users.

WISeKey has signed and exclusive agreement with Real Madrid C.F, the twentieth century's best soccer club, for the exclusive distribution of the club's mobile content in China this coming season 2011/2012. The announcement validates the new media strategy WISeKey is now deploying with famous brands, allowing them to monetize their brand value by associating the WISeKey ecosystem of users in selected countries with restricted mobile content rights provided by the brands.

Under the deal, WISeKey and Chinese partners will be responsible for distributing and marketing Real Madrid's mobile content, covering China and the extended network of Chinese Real Madrid fans.

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